Here’s an awareness of the world around us that could make a huge difference.

“’One of the next big steps in interactive television will be to let viewers find out instantly who the financial backers of public officials are, as they speak,’ C-SPAN CEO Brian Lamb said.

‘It won’t be too long where if you’re watching a network like ours or any of the news networks and you see a political official on-screen, you’re going to be able to push a button and know instantly where the money is coming from,’ Lamb said during the opening session of the National Show here Sunday.”

http://www.multichannel.com/article/CA6323414.html?display=Breaking+News